Concentrations of lifestyle segments create demand for specific products or services. This tendency to cluster is based on the premise that “birds of a feather flock together.” Did you ever notice that the homes and cars in any particular neighbourhood are usually similar in size and value? If you could look inside the homes, you’d find many of the same products. Neighbours also tend to participate in similar leisure, social, and cultural activities.
If you are looking to target households by affluence or make-up, we recommend using Dunsmore profiled Residential data.
We can build a bespoke data set matching your requirements from our database of over 23m UK households. We can profile your prospect by house size, location, household composition, property ownership and other criteria – please see below.
We highly recommend to combine Residential data with our Home Movers data for specific campaigns.
All data is compliant with the latest ICO guidelines and DMA Code. Note - counts built Q3 2016.
Below you will find a table demographics you can initially select from, we can then tailor this towards your specific requirements.
We understand how every client has their own unique requirements when selecting a residential marketing database – some might be looking for picking cherries for targeting affluent audience, some – in need of finding areas with residents whose spending ability is below average UK household. Dunsmore will be able to source the best Residential data you may require.
If you require some more specific criteria please contact us now.
Dunsmore has a comprehensive multi-channel approach to our Residential Data. We offer the following channels of delivery:
Landline and mobile – Contact people directly on an on-going basis. As soon as they move into your target move periods then receive regularly refreshed data to deliver a seamless, high quality inbound and outbound marketing campaign.
Email and SMS – Send bespoke emails that written to congratulate and or introduce your products and services in a timely manner, in a way that consumers carry with them and can read time and time again. You may wish to offer a voucher or code that can be redeemed at the checkout, over the phone or on your website.
Postal – The tried and tested way. The opportunity to post offers with company literature and glossy brochures is stand out way to approach consumers over your competitors.
If you would like us to contact you with more information or place an order for one or more products, please submit your details below.