You can significantly improve campaign conversion rates awith our deep Lifestyle data segmentation. It holds the latest information on consumer lifestyles, hobbies and interests, as well multi-channel contact information for over 43.2m of the UK's active consumers.
Individual records can be organised upon gender, age, amount and age of children, marital status - see our Personal Data and Parents Data key features. Also, our Residential Data offers records of property type, ownership status, council tax band, no of bedrooms and so on. The accuracy of our data is as high as 95.7%. It is refreshed on a monthly basis for recency and relevance purposes.
All data is compliant with the latest ICO guidelines and DMA Code. Note - counts built Q3 2016.
Dunsmore offers Consumer Lifestyle Data to support targeted direct customer acquisition, retention and enhancement – through any channel, for any sector. A uique set of Lifestyle data enables you to include people’s interests and activities, and the effect these have on buying behaviour that will increase your campaign's ROI.
Dunsmore has a comprehensive multi-channel approach to our Lifestyle Data. We offer the following channels of delivery:
Landline and mobile – Contact people directly on an on-going basis. As soon as they move into your target move periods then receive regularly refreshed data to deliver a seamless, high quality inbound and outbound marketing campaign.
Email and SMS – Send bespoke emails that written to congratulate and or introduce your products and services in a timely manner, in a way that consumers carry with them and can read time and time again. You may wish to offer a voucher or code that can be redeemed at the checkout, over the phone or on your website.
Postal – The tried and tested way. The opportunity to post offers with company literature and glossy brochures is stand out way to approach consumers over your competitors.
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