Retail is stimulated by large concentrations of populations of similar characteristics and tastes. As a result, a community can develop product mixes targeted to specific high-potential customer segments. This tendency to cluster is based on the premise that “birds of a feather flock together.”
The quality of a segmentation system is directly related to the data that goes into them. High quality and useful systems allow you to predict consumer behaviour. The usefulness of a segmentation system depends on how well the Consumer data incorporates lifestyle choices, media use, and purchase behaviour into the basic demographic mix. This supplemental data comes from various sources, such as recent consumer transactions, Personal Data and Hobbies & Interests Database.
Current, accurate and compliant data is key to successful marketing. Dunsmore offers unique marketing universe of over 13m UK consumers segmented by their interests, wealth profiles, demographics and shopping habits, including High street and online.
All data is compliant with the latest ICO guidelines and DMA Code. Note - counts built Q3 2016.
Typical consumer demographics include options to target by age, affluence and income, gender, marital status, homeownership status, and geographic selection by postal address, region, and drive time radius.
It is proven that high quality information leads to exceptional results. Dunsmore will provide you with the most accurate high quality data lists available, saving you unnecessary research time and allowing you to target the most appropriate audience.
If you require some more specific criteria please contact us now.
Dunsmore has a comprehensive multi-channel approach to our Retail Consumer Data. We offer the following channels of delivery:
Landline and mobile – Contact people directly on an on-going basis. As soon as they move into your target move periods then receive regularly refreshed data to deliver a seamless, high quality inbound and outbound marketing campaign.
Email and SMS – Send bespoke emails that written to congratulate and or introduce your products and services in a timely manner, in a way that consumers carry with them and can read time and time again. You may wish to offer a voucher or code that can be redeemed at the checkout, over the phone or on your website.
Postal – The tried and tested way. The opportunity to post offers with company literature and glossy brochures is stand out way to approach consumers over your competitors.
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